As far back as I can remember, I always wanted to be a gangster.
Actually, that was the guy from ‘Goodfellas’. But I do identify with Henry Hill in one sense; I knew from an early age what I wanted to do. I spent my childhood coming up with elaborate stories for my action figures and creating entire worlds in my mind. Creativity wasn’t a mere diversion. It was a calling.
After spending my twenties working in TV production, a chance encounter with an old school mad man set me on the path to ad school in New York City. I learned my craft at SVA, and honed it with an internship on Madison Avenue. Literally. Tribal Worldwide,
437 Madison Avenue.
Since then, I've had the good fortune of working on a varied roster of brands across multiple categories including Samsung, Centrum, Hilton Hotels, Red Lobster, and Dimetapp.
I'm not a gangster, but I'm a good fella to work with.
I’m the one who’s not a cat.
Experience
SENIOR COPYWRITER EDGE Powered by Learfield
New York, NY
September 2020 to March 2025
• Worked on award-winning campaign
for Samsung
• Blew the dust off the College Vault
collection by spearheading an
exciting new campaign for 2024
• Sole copywriter providing concepts
and copy for college sports
merchandise and giveaways
• Managed and mentored mid-level
team
Clients include Samsung, Allstate, Wells Fargo, Choice Hotels, Craft 1861, College Vault, Affinity Federal Credit Union, University of South Carolina, Manhattan College, and new business
COPYWRITER Burns Group
New York, NY
October 2017 - March 2020
• Wrote and co-created several
campaigns and TV spots for Centrum
• Co-created a new campaign for
Dimetapp helping to revitalize the
50-year-old brand
• Deemed the in-house VO talent by
providing scratch tracks for multiple
pieces of creative
Clients include Centrum, Labatt Blue, Dimetapp, Columbia Business School, Ricola, Veggie Straws, iGPS, Baylor Medical Foundation, and new business
COPYWRITER Publicis New York
New York, NY
December 2016 - October 2017
JUNIOR COPYWRITER Publicis New York
New York, NY
August 2014 - November 2016
• Worked on a wide mix of brands
across several categories including
food, pharma, non-profits, and
everything in between
• Part of the sole creative team on the
AXA brand, making financial planning
fun and easy to understand
• “Rewarded” for my attention to detail
by being selected as the go-to
proofreader on several creative decks
Clients include Hilton, AXA, Red Lobster, DayQuil & NyQuil, ZzzQuil, Heineken, Meta, the Ad Council, Know Your OTCs, Nestea, and new business
WRITING INTERN Tribal Worldwide
New York, NY
April 2014 - June 2014
• Left a previous career in TV lighting
and production to become a
32-year-old intern
Clients include Advil, Partypoker.com, internal projects, and new business
Recognition
Clio Bronze - Samsung
Digiday Video & TV Awards Winner - Samsung
Digiday Media Awards Winner - Samsung
CMYK #57 2014 - Coalition for the Homeless
Luerzer's Archive Vol. 2/2014 - Utz Potato Chips
Luerzer's Archive Vol. 2/2014 - Lysol
Gold Fort Lauderdale Addy
Education
School of Visual Arts
Continuing Education Program
New York, NY
Spring 2013 to Fall 2013
University of Florida
Gainesville, FL
B.A., Telecommunications
2004
That’s not how you pronounce it