U of NYFW gives college students a behind-the-scenes look at the fashion industry to both educate and inspire them. The program was in need of a rebrand and I was tasked with providing the copy for it.

As a guy whose wardrobe consists of t-shirts, jeans, and more jeans, writing for anything fashion related was no easy feat. But despite my lack of sartorial flare, I was able to craft copy for multiple channels and come up with a tag that internal leaders praised for describing the program’s mission to a tee: