Children’s Dimetapp has been around for over 50 years. But sadly, like many a senior citizen, they're largely ignored.

So, we took a character created by the art director, brought her to life with a Jekyll and Hyde style personality, and reminded young parents that the Dimetapp they took as a kid is still out there, fighting germs one cold at a time. I even wrote a new tag for the campaign putting colds on notice.