A newspaper clipping. A signed helmet. A jockstrap.

College sports fans collect a wide array of items to prove their devotion to their teams. But no fan shrine is complete without the 85" of breathtaking visuals that only the Samsung Neo QLED can deliver.

Using our in-house fan database, we were able to create a series of ads specifically targeted to the supporters of 20 of the biggest college sports programs in the nation. I do not envy the set decorators on this shoot.